Cambodia's lucky fish project

This is an excellent, innovative and really simple solution to a serious Cambodian problem of iron-deficient diets.

What's the answer? Just cook your meals with a lucky iron fish!

You can even buy or sponsor a fish yourself!

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http://www.luckyironfish.com/

http://www.adweek.com/news/advertising-branding/little-fish-shaped-lump-iron-just-won-product-design-grand-prix-cannes-165551

As the case study below shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking. But Cambodians were reluctant to do so … at first.